Inside the failure of Google+

Mashable reports on the current state of Google’s Facebook “Killer” Google+. Four years after the launch in June 2011 it is unclear what the future will bring for Google’s Social Network. The situation makes it obvious that without key differentiation it is pretty tough to establish a new product – even for giants like Google.


“When it launched we were like, ‘This looks just like Facebook. What was the big deal? It’s just a social network,'” a former Google employee not on the team recalls thinking after seeing the product for the first time. Says another Google exec who did work on the team: “All this fanfare and then we developed something that in the end was quite ordinary.”
Inside the sad, expensive failure of Google+


With Bradley Horowitz as its new executive manager, the service will now very likely to see further changes.  In a blog post – suitably titled ‘Everything in its right place‘ Horowitz indicates that not everything will be at its place for long. Google+ profile will not be needed anymore to access Google services, and core elements of Google+ seem to get carved out into own applications.
Horowitz’ title as “VP of Streams, Photos, and Sharing” seem to indicate already that we might see very distinct individual products instead of an overall Google+ service.


At the same time, we’ll also move some features that aren’t essential to an interest-based social experience out of Google+. For example, many elements of Google+ Photos have been moved into the new Google Photos app, and we’re well underway putting location sharing into Hangouts and other apps, where it really belongs. We think changes like these will lead to a more focused, more useful, more engaging Google+.
Everything in its right place


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