When will we see the first Apple Car on the road?

The Guardian had an interesting article, indicating that Apple’s (autonomous) car might be closer to start of production than expected. They try to tie this down on base of Apple’s interest in a former Naval base that could be used as secret testing ground for an Apple car.

 

Apple is building a self-driving car in Silicon Valley, and is scouting for secure locations in the San Francisco Bay area to test it, the Guardian has learned. Documents show the oft-rumoured Apple car project appears to be further along than many suspected.

In May, engineers from Apple’s secretive Special Project group met with officials from GoMentum Station, a 2,100-acre former naval base near San Francisco that is being turned into a high-security testing ground for autonomous vehicles.
The Guardian

 

Combine that with Apple designer Marc Newson’s “design pet-peeve”, the automotive industry, and you can imagine even more that Apple has already the design and marketing for the soon-to-be-available car worked out:

 

My design pet-peeve is: the automotive industry. There were moments when cars somehow encapsulated everything that was good about progress. But right now we’re at the bottom of a trough.
WSJ interview with Marc Newson

 

However, while it is obvious that Apple is having a close look at the automotive industry, this does not mean that we will see an Apple Car on the street very soon. Designing a good looking car is one thing, getting manufacturing and technology right is another. As reported, Tim Cook and several executives met with BMW recently, and they still will have to figure out how to build an actual working vehicle.

Apple’s plan to have a separate testing facility does make sense in this context, so that they can start now to test functions and systems, figuring out the manufacturing process (or identifying which existing car OEM they simply would like to partner/buy instead), and preparing everything what is needed from regulatory and government perspective as well. Having a good looking car that is able to perform well in a crash test for example, might be a bit more difficult than getting a phone approved. Thus, having Apple investing now in testing grounds and further expertise might indicate a possible real car not already in 2016, but a couple of years down the road instead.

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  1. […] Tech Industry players, such as Apple, Google, Samsung, Baidu, or Alibaba, are increasingly looking for potential future growth opportunities in the automotive industry. The activities are manifold, ranging from providing data services to even building a (self-driving) car. […]

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