People that have never lived in China might never understand the importance of WeChat in the Chinese market. It is truly ubiquitous, as messenger, service provider, payment system, and general app for the everyday life. If you build a business in China, building on the WeChat platform is already the next evolution step of mobile first: it is “WeChat first”.
WeChat had already morphed beyond its roots as a chat service to become a one-stop app for everything, from banking to shopping to dating to dining. With each new feature and service it adds, users have fewer and fewer reasons to leave it, or to download other apps. Mini programs may eliminate the need altogether.